“The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink.”
From " Politics and the English Language ", by George Orwell, 1946
May 18, 2017 - Food for thought: How Britain went bonkers for home baking
A year ago, we revealed that the proportion of Brits baking on a weekly basis had fallen by a quarter to 19%. Our poll of more than 2,000 consumers reveals that 34% of us are now dusting off our pinnies at least once a week.
March 7, 2018 - Brazil bread and baked goods market 2017, 2018 growth
On the rise? Brazilian bread and baked goods start post-recession recovery , says Mintel
December 18, 2018 - The Rise of Anxiety Baking
This year has been rough. Make some cookies .
April 8, 2020 - Home baking is on the rise, thanks to coronavirus
As you can see from the headlines up above, the folks in charge are not your friends, and are lying to you about basically everything, including the role that the release of their engineered bat virus is playing in the ongoing explosion in popularity of home baking.
In each case, a bullshit plausible deniability excuse is put forward as purported local driver of the positive change, and no mention is made of the larger, wider trend. That’s a propaganda technique called " compartmentalization ."
In the U.S., the ruse used was " anxiety baking ". Where the highly pejorative assertion is that, if you bake, you are emotionally damaged, and desperately trying to cope. While the truth of the matter is that the populace is recovering its wits, and beginning once again to do the things that it has done for all history, prior to briefly being socially engineered away from doing so for a generation or two.
We are allowed to only dimly see that baking in Brazil is experiencing " growth ", yet the question " on the rise? " leads the subhead, as if that growth in popularity was in question. In Brazil, " post-recession recovery " is the bullshit plausible-deniability excuse put forward at the local level to keep your eye off the larger trend I’m elucidating here.
In the U.K., the fraudulent excuse used is the Television show " the Bake Off ". It is an example of a technique that I call a Satanic Inversion. Where the truth is that a baking show has popped up to capitalize on the growing interest in baking, and that show subsequently became very popular. That truth has been brazenly inverted to “new baking show drives formerly sedentary populace to begin baking.”
The article I’m referencing is headlined “Food for thought: How Britain went bonkers for home baking”.
Where " went bonkers" is past tense, to position it as if the trend had passed. " Bonkers" is highly pejorative. You have to be insane to take up baking.
The propaganda reaches its apogee with "Home baking is on the rise, thanks to coronavirus ". Now, all the local ruses have been abandoned, and the false, general driver " coronavirus ", has been put in place to explain away entirety of the larger, previously-existing trend.
It’s pure Ministry of Truth. Rewriting history and daring the mouth-breathing populace to check the facts. Which of course they will not.
Thank God for crackpot fringe journalists.
Now, there’s no doubt that using false pretense to hold a docile, wholly-credulous populace captive in their homes via unreasoning fear has led to some incremental increase in baking. But the larger, pre-existing increase is exponential.
“A year ago, we revealed that the proportion of Brits baking on a weekly basis had fallen by a quarter to 19%. Our poll of more than 2,000 consumers reveals that 34% of us are now dusting off our pinnies at least once a week.”
That’s a lot of words, a lot of jabbering. It is Orwell’s “cuttlefish squirting out ink”. They’re bending over backwards to avoid saying “Baking on a weekly basis almost doubled in the U.K. from 2016 to 2017.”
Under the false guise of journalistic creativity, the author used " dusting off our pinnies " so that the searchable word “baking” would be used one time fewer.
Can you see how such tactics only harm those using them, once they’ve been pointed out?
It’s how cons, or “confidence games” collapse. They all eventually do.
This one is collapsing right now.
Jeff Miller, Brooklyn, New York, May 22, 2020
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March 7, 2018 - Brazil bread and baked goods market 2017, 2018 growth
On the rise ? Brazilian bread and baked goods start post-recession recovery , says Mintel.
(Baking on the rise in Brazil, it’s a fact…yet “on the rise?” starts the subhead, as if it were in question. "Post-recession recovery is the bullshit plausible-deniability excuse put forward at the local level to keep your eye off the larger trend I’m elucidating here. - ed)
April 2, 2018 - Who’s cooking? Trends in US home food preparation by gender, education, and race/ethnicity from 2003 to 2016
While US home cooking declined in the late twentieth century, it is unclear whether the trend has continued. This study examines home cooking from 2003 to 2016 by gender, educational attainment, and race/ethnicity.
Methods
Nationally representative data from the American Time Use Study from 2003 to 2016 and linear regression models were used to examine changes in the percent of adults aged 18–65 years who cook and their time spent cooking, with interactions to test for differential changes by demographic variables of gender, education, and race/ethnicity.
Results
Cooking increased overall from 2003 to 2016. The percent of college-educated men cooking increased from 37.9% in 2003 to 51.9% in 2016, but men with less than high school education who cook did not change (33.2% in 2016) (p < 0.05). College-educated women who cook increased from 64.7% in 2003 to 68.7% in 2016, while women with less than high school education had no change (72.3% in 2016) (p < 0.05). Women with less education spent more time cooking per day than high-educated women, but the reverse was true for men. Among men, the percent who cook increased for all race/ethnic groups except non-Hispanic blacks. Among women, only non-Hispanic whites increased in percent who cook. Among both men and women, non-Hispanic blacks had the lowest percentage who cooked, and non-Hispanic others spent the greatest amount of time cooking.
Conclusions
Home cooking in the United States is increasing, especially among men, though women still cook much more than men. Further research is needed to understand whether the heterogeneity in home cooking by educational attainment and race/ethnicity observed here contributes to diet-related disparities in the United States.
(The author says "While US home cooking declined in the late twentieth century, it is unclear whether the trend has continued. The meme “unclear” is a variant of “mystery”, “baffled” and “puzzled”. They document just later that “cooking increased overall from 2003 to 2016.” So it’s quite clear that the trend did not continue. They Satanically inverted it. - ed)
May 18, 2017 - Food for thought: How Britain went bonke rs for home baking
(Where " went bonkers" is past tense, to position it as if the trend had passed. " Bonkers" is negative. The false assertion is that the public went insane and began baking more. - ed)
Brits have baked at home on more than a billion occasions since 2015. And analysis by The Grocer reveals that a certain baking reality show has a growing influence on the number of Brits dusting off their pinnies. So wh y are home baking category sales in decline?
(That’s a bald-faced, brazen lie. How can “home baking category sales” be “in decline”, when the number of people baking has doubled in the past year? It can’t. You know it’s a lie because it’s a general assertion. As you may recall, generality is a hallmark of propaganda. People imagine that “fake news” only involves political matters, and somehow refuse to believe it or see it, even when it’s as blatant as this. - ed)
We’ve commissioned exclusive consumer research, crunched the sales data and scoured the shelves at home and abroad to rustle up a super-sized serving of home baking analysis. Plus, we’ve tasked creative agency The Gate to come up with a solution to one of the biggest turn-offs for home bakers. Tuck in here!
Home baking lead 2017
What’s more, the number of Brits who say they bake at least once a week has rocketed in the past year, according to further research for us by pollster Harris Interactive. A year ago, we revealed that the proportion of Brits baking on a weekly basis had fallen by a quarter to 19%. Our poll of more than 2,000 consumers reveals that 34% of us are now dusting off our pinnies at least once a week.
(Where " rocketed " implies it shot up, but will soon fall right back down, like a rocket that’s out of fuel. - ed)
“ The Bake Off continues to inspire one in 10 females to bake and is especially popular with women aged 25 to 34,” says Harris Interactive research sector head Lucia Juliano. “It seems that our love of baking is here to stay, with a third of people baking at least weekly. This increases to nearly half of 25 to 34-year-olds , with London being one of the baking hotspots.”
December 18, 2018 - The Rise of Anxiety Baking
This year has been rough. Make some cookies.
March 31, 2020 - Yeast and flour makers are ‘cranking out product like you wouldn’t believe’ to meet surging demand as isolated Americans turn to baking amid the pandemic .
(A multiyear, multinational trend, suddenly chalked up to virus-related social engineering. - ed)
April 8, 2020 - Home baking is on the rise, thanks to coronavirus
(A multiyear, multinational trend, suddenly chalked up to virus-related social engineering. - ed)
