From the 1st Quarter of 2023 to the 1st Quarter of 2024, McDonald's earnings per share decreased for four straight quarters, by 79%, from $13 to $2.72. Reuters said it was because "low-income consumers remain hesitant about eating out."

The revolution will not be televised, will not be televised
Will not be televised, will not be televised
The revolution will be no re-run, brothers
The revolution will be live

From “The Revolution Will Not Be Televised”, by Gil-Scott Heron, 1971

From the 1st Quarter of 2023 to the 1st Quarter of 2024, McDonald’s earnings per share decreased for four straight quarters, by 79%, from $13 to $2.72.

From the 2nd Quarter of 2023 to the 1st Quarter of 2024, McDonald’s net income decreased by 16.7%, or by $387,100,000, from $2,317,100,000 to $1,930,000,000.

Reuters said that it was because “low-income consumers remain hesitant about eating out”.

When, in fact, the great positive societal change is happening right now, and virtually no one is consciously aware that it is taking place.

And that’s okay.

Because things are never going to un-change, go back to the way they were.

THE DATA

From the 1st Quarter of 2023 to the 1st Quarter of 2024, McDonald’s earnings per share decreased for four straight quarters, by 79%, from $13 to $2.72.

The uncredited Intelligence operative from the State propaganda organ known as reuters.com withheld the percentage, referred to it in Mil-speak only-generally as “fading sales growth”, and said it was because “low-income consumers remain hesitant about eating out.”

From the 1st Quarter of 2023 to the 1st Quarter of 2024, McDonald’s earnings per share decreased by a monthly average of 19.8%.

From the 1st Quarter of 2023 to the 2nd Quarter of 2023, McDonald’s earnings per share decreased by 11.5%, from $13 to $11.50.

From the 2nd Quarter of 2023 to the 1st Quarter of 2024, McDonald’s net income decreased by 16.7%, or by $387,100,000, from $2,317,100,000 to $1,930,000,000.

From the 2nd Quarter of 2023 to the 3rd Quarter of 2023, the 21.7% decrease in McDonald’s earnings per share was 88.6% greater, or almost twice as great than their 11.5% decrease from the 1st Quarter of 2023 to the 2nd Quarter of 2023.

From the 2nd Quarter of 2023 to the 3rd Quarter of 2023, McDonald’s earnings per share decreased by 21.7%, from $11.50 to $9.

From the 2nd Quarter of 2023 to the 3rd Quarter of 2023, McDonald’s net income increased by .3%, or by $6,700,000, from $2,310,400,000 to $2,317,100,000

From the 3rd Quarter of 2023 to the 4th Quarter of 2023, McDonald’s earnings per share decreased by 61.1%, from $9 to $3.50.

From the 3rd Quarter of 2023 to the 4th Quarter of 2023, the 181.6% positive variance in McDonald’s decrease in earnings per share versus the 2nd Quarter of 2023 to the 3rd Quarter of 2023 was 104.9% greater, or twice as great as the 88.6% positive variance in McDonald’s decrease in earnings per share from the 2nd Quarter of 2023 to the 3rd Quarter of 2023 versus the 1st Quarter of 2023 to the 2nd Quarter of 2023.

From the 3rd Quarter of 2023 to the 4th Quarter of 2023, the 61.1% decrease in McDonald’s earnings per share was 181.6% greater, or almost three times greater than their 21.7% decrease from the 2nd Quarter of 2023 to the 3rd Quarter of 2023.

The great positive societal change is increasing hyper-exponentially, going forward in time.

That’s because the health of the ether is inexorably increasing, and moral and mental health vary directly with that of the subject’s etheric environment.

From the 3rd Quarter of 2023 to the 4th Quarter of 2023, McDonald’s net income decreased by 12%, or by $277,100,000, from $2,317,100,000 to $2,040,000,000.

From the 4th Quarter of 2023 to the 1st Quarter of 2024, McDonald’s earnings per share decreased by 24.4%, from $3.50 per share to $2.72 per share.

The uncredited Intelligence operative from the State propaganda organ known as reuters.com withheld the percentage, and referred to it only-generally as “earnings per share (EPS) is expected to come in at $2.72.”

From the 4th Quarter of 2023 to the 1st Quarter of 2024, the 24.4% decrease in McDonald’s earnings per share was 23.2% greater than its 19.8% average monthly decrease from the 1st Quarter of 2023 to the 1st Quarter of 2024.

From the 4rd Quarter of 2023 to the 1st Quarter of 2024, McDonald’s net income decreased by 5.4%, or by $110 million, from $2.04 billion to $1.93 billion.

THE ARTICLES

APRIL 2024

On April 29, 2024, reuters.com said “McDonald’s set for weak sales growth as US fast-food chains grapple with muted traffic”.

Where the uncredited author from reuters described decreasing sales in Mil-speak as “weak growth” and “muted traffic”.

The article goes on to say “McDonald’s (MCD.N), opens new tab is set to report a sequential drop in sales growth for the fourth straight quarter as low-income consumers remain hesitant about eating out even as fast-food chains battle to lure them with value menu items.”

In the 1st Quarter of 2024, McDonald’s sales decreased for the fourth straight quarter.

The uncredited Intelligence operative from the State propaganda organ known as reuters.com described it in Mil-speak as “weak growth” and “muted traffic”, and said that it was because “low-income consumers remain hesitant about eating out”.

Using a time-honored propaganda technique, the propagandist “buried” the data in a separate table. If just 30% of readers actually read the articles, what percentage do you think do the math on the data in the tables?

Here’s a screen shot of the table, which lacks any information on what it is measuring:


(McDonald’s earnings per share, 1st Quarter of 2023 to 1st Quarter of 2024)

Below the table it says “** McDonald’s is expected to show a 2.36% rise in global same-store sales when it reports first-quarter results on Tuesday, while earnings per share (EPS) is expected to come in at $2.72.”

The propagandist said “rise” because it’s general, and because it’s softer than “increased”, and as a thinly-veiled reference to the Atenist Black Sun cult which has ruled things from the shadows in all the nations, under various names and guises, all the way back to Babylon, and before.

Aten
(Relief depicting Akhenaten and Nefertiti with three of their daughters under the rays of Aten.)

Now I’ll do an analysis on the data, estimating the amounts as best I can, given the fact that no gradation is provided.

From the 1st Quarter of 2023 to the 1st Quarter of 2024, McDonald’s earnings per share decreased by 79%, from $13 to $2.72.

The uncredited Intelligence operative from the State propaganda organ known as reuters.com withheld the percentage, referred to it in Mil-speak only-generally as “fading sales growth”, and said it was because "
low-income consumers remain hesitant about eating out."

From the 1st Quarter of 2023 to the 1st Quarter of 2024, McDonald’s earnings per share decreased by a monthly average of 19.8%.

From the 1st Quarter of 2023 to the 2nd Quarter of 2023, McDonald’s earnings per share decreased by 11.5%, from $13 to $11.50.

From the 2nd Quarter of 2023 to the 1st Quarter of 2024, McDonald’s net income decreased by 37.8%, or by $1,174,000,000, from $3,104,100,000 to 1,930,000,000.

From the 2nd Quarter of 2023 to the 3rd Quarter of 2023, McDonald’s earnings per share decreased by 21.7%, from $11.50 to $9.

From the 2nd Quarter of 2023 to the 3rd Quarter of 2023, the 21.7% decrease in McDonald’s earnings per share was 88.6% greater, or almost twice as great than their 11.5% decrease from the 1st Quarter of 2023 to the 2nd Quarter of 2023.

From the 3rd Quarter of 2023 to the 4th Quarter of 2023, McDonald’s earnings per share decreased by 61.1%, from $9 to $3.50.

From the 3rd Quarter of 2023 to the 4th Quarter of 2023, the 181.6% positive variance in McDonald’s decrease in earnings per share versus the 2nd Quarter of 2023 to the 3rd Quarter of 2023 was 104.9% greater, or twice as great as the 88.6% positive variance in McDonald’s decrease in earnings per share from the 2nd Quarter of 2023 to the 3rd Quarter of 2023 versus the 1st Quarter of 2023 to the 2nd Quarter of 2023.

From the 3rd Quarter of 2023 to the 4th Quarter of 2023, the 61.1% decrease in McDonald’s earnings per share was 181.6% greater, or almost three times greater than their 21.7% decrease from the 2nd Quarter of 2023 to the 3rd Quarter of 2023.

From the 3rd Quarter of 2023 to the 1st Quarter of 2024, McDonald’s earnings per share decreased by 24.4%, from $3.50 per share to $2.72 per share.

The uncredited Intelligence operative from the State propaganda organ known as reuters.com withheld the percentage, and referred to it only-generally as “earnings per share (EPS) is expected to come in at $2.72.”

From the 3rd Quarter of 2023 to the 1st Quarter of 2024, the 24.4% decrease in McDonald’s earnings per share was 23.2% greater than its 19.8% average monthly decrease from the 1st Quarter of 2023 to the 1st Quarter of 2024.

From the 3rd Quarter of 2023 to the 4th Quarter of 2023, McDonald’s net income decreased by 12%, or by $277,100,000, from $2,317,100,000 to $2,040,000,000.

APRIL 2024

On April 30, 2024, cnbc.com said “McDonald’s earnings miss estimates as diners pull back, Middle East boycotts hit sales”.

McDonald’s reported first-quarter net income of $1.93 billion, or $2.66 per share, up from $1.8 billion, or $2.45 per share, a year earlier.

I had to look up another article, from CNBC.com, to learn “The fast-food giant reported fourth-quarter net income of $2.04 billion.”

Then I had to do the math to learn that, from the 4rd Quarter of 2023 to the 1st Quarter of 2024, McDonald’s net income decreased by 5.4%, or by $110 million, from $2.04 billion to $1.93 billion.

I had to look up another article to learn “Oct 30, 2023 — 2023. 2022 ; Revenues. $6,692.2. $5,872.1 ; Operating income. 3,208.3. 2,763.9 ; Net income. 2,317.1.”

Then I had to do the math to learn that, from the 3rd Quarter of 2023 to the 4th Quarter of 2023, McDonald’s net income decreased by 12%, or by $277,100,000, from $2,317,100,000 to $2,040,000,000.

I had to look up another article to learn “Jul 27, 2023 — 2023. 2022 ; Revenues. $6,497.5. $5,718.4 ; Operating income. 3,104.1. 1,711.8 ; Net income. 2,310.4.”

Then I had to do the math to learn that, from the 2nd Quarter of 2023 to the 3rd Quarter of 2023, McDonald’s net income increased by .3%, or by $6,700,000, from $2,310,400,000 to $2,317,100,000.

From the 3rd Quarter of 2023 to the 1st Quarter of 2024, McDonald’s net income decreased by 16.7%, or by $387,100,000, from $2,317,100,000 $1,930,000,000.

From the 2nd Quarter of 2023 to the 1st Quarter of 2024, McDonald’s net income decreased by 16.7%, or by $387,100,000, from $2,317,100,000 to 1,930,000,000.

Jeff Miller, Honolulu, HI, June 4, 2024

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