FAST FOOD, THE COLLAPSE OF THE CONFIDENCE GAME - THE DATA AND THE TIMELINE
In 1940, Dick and Mac McDonald opened McDonald’s Barbecue Restaurant in San Bernardino, California, at 14th st. and E St.
In 1948, Taco Bell was founded by Glen Bell, who opened his first hot dog stand ‘Bell’s Drive-In’, in San Bernardino, California.
In 1978, on national television, Ray Kroc told Mike Douglas that he donated 20% of McDonald’s annual profits to the Church of Satan in California.
From 2000 to 2018, per capita soda consumption in the Unites States decreased by 25%.
From 2009 to 2010, fast food breakfast traffic in the U.S. decreased by 4%. Restaurant News said it was because “the nation’s high unemployment rate” was “taking a bite out of breakfast”.
On December 30, 2011, an article whose source I did not record said “Mom keeps “zombie cheeseburger” on kitchen counter to scare kids off McDonald’s”.
(Artist and photographer Sally Davies takes a picture of her McDonald’s Happy Meal project at her apartment in New York. Davies let the Happy Meal sit on her coffee table for six months uncovered. She took pictures of it every day to track its deterioration, but allegedly the meal shows no signs of spoilage, decomposition, or mold growth. Canadian mother and nutritionist Melanie Hesketh is similarly keeping a McDonald’s cheeseburger on her counter.)
From 2012 to 2018, soda sales in Howard County, Maryland deceased by 7%. Marlene Schwartz, Director of the UConn Rudd Center for Food Policy and Health, attributed the decrease there to “Community-wide public health outreach efforts”.
In 2012, McDonald’s posted their first decrease in sales in almost a decade.
In 2012, McDonald’s was forced to remove “pink slime” from its burgers.
From 2012 to 2013, traffic in restaurants selling “fatty foods” decreased by 15%.
From 2012 to 2013, traffic in restaurants selling “lighter fare” increased by 11%.
In November 2012, as the populace rejected McDonald’s based upon the poor quality of its food, an article I can no longer locate questioned “McDonald’s sales drop. Is it the food***?***”
From 2013 to 2018, McDonald’s revenue decreased by 25%, from an all-time high $28.11 billion to $21.03 billion.
In 2013, Long John Silver’s began switching all U.S. restaurants to trans fat free cooking oil.
In 2013, McDonald’s revenue achieved its highest revenue level in history, at $28.11 billion U.S. dollars.
In 2013, McDonald’s customer traffic at established locations decreased by 1.6%.
From 2014 to 2015, the percentage of children eating fast food decreased by nearly 20%.
In January 2014, McDonald’s sales decreased by 3%. The company attributed it to “cold weather”.
In 2014, nasa.gov said “the year 2014 now ranks as the warmest on record since 1880”.
In August 2014, McDonald’s U.S. sales decreased by 2.8%.
In August 2014, McDonald’s sales in emerging markets decreased by 7.4%. The South China Morning post said that it was due to a “meat scandal”.
In the 3rd Quarter of 2014, McDonald’s U.S. sales decreased for the fourth consecutive quarter.
In the 4th Quarter of 2014, McDonald’s U.S. sales decreased for the fifth consecutive quarter.
In December 2014, syracuse.com said “McDonald’s Big Mac sales drop as customers become pickier eaters”.
In January 2015, MultiBrief said “Fast food is witnessing a fast decline in US sales”.
In March 2015, Reuters said “Kids’ fast food consumption on the decline”.
In July 2015, money.cnn.com said “McDonald’s sales plunge. CEO calls results 'disappointing’”.
Where “plunge”, while lurid, is general. It’s also a thinly-veiled reference to the fallen Lord Lucifer.
(Led Zeppelin’s fall of Lucifer logo)
In May 2015, McDonald’s announced that it would no longer share its monthly sales numbers. That’s an example of the propaganda technique known as “stonewalling”.
In July 2015, newspunch.com said “McDonalds sales drop worldwide as healthy food gains momentum”.
In July 2015, the Christian Science Monitor said “Fast food visits continue to decline in US”, and that “It seems that Americans are not eating out as much they used to.”
In September 2015, “The Conversation” said “McDonald’s feels the pinch, but fast food is fighting fit.”
In April 2020, McDonald’s sales were said to have “plunged because of coronavirus”. Ah, the weaponized Chinese bat virus - is there anything that it can’t do?
Where “plunge”, while lurid, is general. It’s also a thinly-veiled reference to the fallen Lord Lucifer.
From 2016 through 2018, McDonald’s revenue decreased for three straight years.
In May 2016, kansascity.com said “Applebee’s, Bravo Brio sales drop amid U.S. casual-dining slump”…
In September 2016, businessinsider.com said “the simple reason fast-food sales are slowing: Groceries are cheaper.”
In September 2016, trying to obfuscate exponentially-decreasing sugar consumption, statnews.com widened its eyes to simulate honesty and explained “Just how much sugar do Americans consume***?*** It’s complicated”.
In November 2016, the U.K.’s Telegraph documented “10 countries that banned McDonald’s”.
Can you see how they used the general “10 countries” instead of listing the names? That’s an example of the propaganda technique known as “compartmentalization”.
In 2017, hearty soul said “Taco Bell finally reveals ‘mystery’ ingredients – they’re linked to cancer.”
From 2017 to 2018, organic food sales in the U.S. increased by 6.4%, to the highest level in history. I got that statistic from a foodbusinessnews.net article headlined “Sales growth of organic foods slips to 6.4% in 2017”.
In January 2017, directly in the face of exponentially-decreasing McDonald’s sales abroad, Fortune said “ McDonald’s Sales Slow In U.S. But Growth Continues Abroad”.
In February 2017, the San Diego Union-Tribune widened its eyes to simulate honesty, wrung its hands and wailed “Why are fast food visits slowing?”
In March 2017, melaninman.net said “McDonald’s to cut prices as fast food consumption falls to all-time lows”
The word “falling” was used because it’s it’s softer than “dropping”, and also as a thinly-veiled reference to the fallen Lord Lucifer. But the main reason it was used is because it’s general. The international news blackout that is in place on this subject forbids the use of any statistics in headlines that would provide insight into the magnitude of the trend I’m documenting here.
(‘El Angel Caido, Madrid, Spain (artist, date)
In May 2017, the New York Post pretended that they were not, in fact, a Fascist advertising agency with “You’re never too rich to eat fast food”.
It’s a meme that really made the rounds. That same month, working the press release across the international generational Satanist organization, Ohio State University said “For richer or poorer, we all eat fast food”.
Here’s Samuel L. Jackson reinforcing that same meme in 2015’s “Kingsman”:
(McDonald’s product placement in “the Kingsman”, 2015)
And here he shilling for his fellow generational Satanist Ray Kroc back in Pulp Fiction, way back in 1994:
(McDonald’s product placement in “Pulp Fiction”, 1994)
When you worship Death, it’s hard to not be true to your roots. That’s why an adweek.com article from May 2017 said “McDonald’s Apologizes and Will Pull This Tactless Ad About a Boy and His Dead Father”.
Where the propagandist averred in the subhead “Approach to a sensitive topic goes awry.”
In May 2017, Bloomberg fumed and threatened “War on Sugar Turns Years of Growth Into Market Tipping Point”.
In June 2017, zerohedge.com said “Restaurant Sales, Traffic Tumble: “The Industry Hasn’t Reported A Positive Month Since February 2016”
The word “tumble” is an oft-used meme that conjures a happy child running on grass, who “takes a tumble”, but jumps up, brushes off their knees and runs happily on again.
In June 2017, testaurant sales in Singapore decreased by 4.9% in June 2017.
In June 2017, Nation’s Restaurant News widened their eyes to simulate honesty explained “5 reasons fast-casual sales are falling”,
The word “falling” was used because it’s general, and also as a thinly-veiled reference to the fallen Lord Lucifer.
In August 2017, Business Insider said “Campbell expects sales drop as people shun packaged food”.
Where it looks like smart, with-it Campbell is positioned as a sharp observer of a misguided, fundamentalist public, hence “shunning”. Versus the truth, that the public has wised up to the health implications that go with the consumption of their products.
In September 2017 finance.yahoo.com said “McDonald’s shares drop amid hurricane sales concerns”.
In October 2017, The New Yorker bravely lied “Thanks to Wall St., There May Be Too Many Restaurants”.
In December 2017, Reuters said “McDonald’s new ‘dollar’ menu to intensify price war in 2018”. They’re playing it like McDonald’s is winning some masterful game of chess, when in fact they’re having to reduce the price of their product nearly to free to get people to consume it.
From 2018 to 2019, guest counts at McDonald’s U.S. restaurants decreased by 2.2%.
In 2018, soft drink consumption in the United States decreased for the 13th straight year.
In the 1st Quarter of 2018, McDonald’s earnings decreased by 9%, year over year.
In January 2018, right as McDonald’s was hitting bottom, Eater widened its eyes to simulate honesty and described “How McDonald’s Climbed Back on Top”, and went on to say “After years of declining sales, McDonald’s has seemingly righted its ship”.
Well, if that’s true, then why is an inc.com article from just two months later, in March 2018, headlined “McDonald’s Just Had the Single Worst Day in Its Company’s History”?
It’s not true. Eater is a Mouthpiece of the State, using conscious deception while maintaining the firmness of purpose that goes with complete honesty. I’ve exposed their duplicity by using what was known in the old days as “fact checking”.
In March 2018, thrillist.com pretended that they were not, in fact, an advertising agency, and said “McDonald’s Quarter Pounder Is Getting a Huge Makeover”.
In March 2018, the Los Angeles Times said “McDonald’s workers quit as mobile-app orders and new offerings create chaos”.
The only-generally described “new offerings” they mentioned are even-shitter, even-cheaper food interlaced with even-more Death Energy. And the public is not McDigging it.
In March 2018, Business Insider said “McDonald’s is under pressure due to ‘deteriorating industry conditions‘ “ Can you see how they’ve postured it as if NO ONE could sell food under such conditions? Versus the truth, that the populace has recognized that McDonalds’ food has been weaponized against it.
In March 2018, food navigator-use.com assured “Ongoing ‘war on sugar’ is not cause for ‘panic just yet,’ stakeholders say”
It reads like a press account from Nazi Germany from 1944. The brave “ONGOING war on sugar” hopefully implies that the populace will start consuming more sugar as soon as a different flavor of marketing presentation urges them to do so. That’s what the world used to be like for these people.
It’s all over but the crying for them, now.
In the 2nd Quarter of 2018, McDonald’s U.S. sales decreased by 27%, year-over-year. CNBC said “McDonald’s beats Wall Street estimates, but US sales growth cools”.
Come on, admit it. Only a generational Satanist Military Intelligence agent could call a 27% decrease “cooling growth”.
CNBC attributed the titanic decrease to “a nationwide recall of salads”.
In April 2018, describing a McDonald’s stock turn around which never actually took place, Investopedia explained “Why McDonald’s Stock Turnaround May Fizzle”.
In May 2018, Forbes said “McDonald’s Gets Kudos From Wall Street”. In June 2018, McDonald’s revenue decreased by 12%, year-over-year.
In May 2018, asyousow.org said “McDonalds’s Promises to Eliminate Foam Packaging by 2019 in Response to As You Sow Challenge”.
The McDeath Corporation is hoping to take one more year to trick a last few rubes into consuming weaponized fast food disguised in “environmentally friendly!” packaging, because there is, indeed, a sucker born every minute.
On May 18, 2018, Ota.com said “Maturing US organic sector sees steady growth to a new record for an increase of 6.4 percent”.
On May 21, 2018 foodbusinessnews.net said “Sales growth of organic foods slips to 6.4% in 2017”.
You can see the diabolical Satanic inversion practiced in the second headline, which defined organic food growth that had lifted to the highest level in history as “slipping”.
But don’t get the idea that ota.com is somehow on the right side of things. They slipped “maturing” on the front end to say, “yeah, but this is the last we’ll see of such growth. When they are in fact discussing growth that is exponentially increasing.
In July 2018, Restaurant News said “McDonald’s to push hard on value to step up sluggish guest counts”. Where “push hard on value” is Mil-speak for “increase the Death energy in the food served to their ever-shrinking constituency.”
In July 2018, in the midst of the failure of McDonald’s ‘gourmet’ overhaul, the New Zealand Herald widened its eyes to simulate honesty and questioned “Has McDonald’s ‘gourmet’ overhaul failed***?***”
In August 2018, directly in the face of failing McDonald’s and Burger King sales in all the nations, bettermarketing.pub explained “ - Why McDonald’s and Burger King are failing in Vietnam.”
Directly in the face of fast food chains collapsing in markets all over the world, the article continues: “Fast food chains dominate markets all over the world. But in Vietnam, it’s a different story. There, brands like McDonald’s and Burger King have struggled to take off.”
The propagandist bravely and falsely avers that McDonald’s and Burger King did, in fact take off, albeit after some struggle.
In September 2018, months after McDonald’s shares had gone rancid, thestreet.com said “ - Donald’s Shares Go Rancid – Golden Arches See Stock Dive”.
Where stock “dive”, while lurid, is general. It’s also a thinly-veiled reference to the fallen Lord Lucifer.
In September 2018, the Los Angeles Times furrowed its brow and asked “Americans still love eating out. So why are restaurants like Chili’s, BJ’s and Cheesecake Factory struggling?”
I’ll return to the Christian Science Monitor article from 2015 that said “Fast food visits continue to decline in US”, and that “It seems that Americans are not eating out as much they used to.” Ergo, in September 2018, Americans no longer loved eating out. I have exposed the duplicity of the Los Angeles Times by using what was known in the old days as “fact checking”.
The words “mystery”, “baffled” and “puzzled” are memes, used, among numerous similar variants, whenever anyone in the wholly-controlled-and-coopted Political, Academic, Scientific and Media establishments wants to lie about, well, basically anything. That’s why a New Yorker article from October 2017 is headlined “Subway scrambles to understand plunge in sales”.
The word “plunge”, while lurid, is general. It’s also a thinly-veiled reference to the fallen Lord Lucifer.
In September 2018, Forbes headlined a story on worthless McDonald’s stock with “Why We Feel McDonald’s Is Undervalued”.
In October 2018, in an example of pure bullshit, Nasdaq.com widened its eyes to simulate honesty and whispered “Why McDonald’s Is A Killer Stock Pick For 2019”.
In October 2018, as McDonald’s refused to change their Death energy formula despite the collapse of the Corporation, Fox Business said “McDonald’s, Burger King get F on antibiotics report card”.
In December 2018, in response to McDonald’s jacking up prices to juice their rapidly-dwindling pool of addicts, Vox.com used “Fast food isn’t so cheap anymore” as Mil-speak for “fast food is expensive”.
From 2019 to 2020, guest coats at McDonald’s U.S. restaurants decreased by 1.9%.
In 2019, the American Customer Satisfaction Index said that fast food restaurants customer service satisfaction scored decreased by 1.3%, to 79.
In January 2019, directly in the face of McDonald’s failing in every nation on Earth, cnbc.com said “McDonald’s failed in Bolivia”. That’s an example of the propaganda technique known as “compartmentalization”.
In January 2019, directly in the face of McDonald’s failing in every nation on Earth, cnbc.com said “McDonald’s franchise failure in Iceland”. That’s an example of the propaganda technique known as “compartmentalization”.
In January 2019, directly in the face of the gigantic overseas business failures that I just documented, Reuters said “McDonald’s warns of headaches in 2019 as overseas business booms”.
I have exposed the duplicity of Reuters by using what was known in the old days as “fact checking”.
In January 2019, the U.K.’s Guardian said “Donald Trump’s fast food banquet – feeding the people Whoppers, as ever”.
It’s a clever bit of sleight-of-hand, hidden behind the plausible deniability of “oh, they just don’t know the culture that well!”, that the Guardian slammed Burger King’s “Whopper” and protected McDonald’s “Big Mac”.
The article continues:
“think we’re going to serve McDonald’s, Wendy’s, Burger King, with some pizza,” Donald Trump told the press in an interview on Monday morning, discussing the White House’s planned banquet that night for the Clemson University Tigers, in celebration of their victory in this year’s N.C.A.A. football championship. “I really mean it. It will be interesting. And I would think that’s their favorite food. So we’ll see what happens.”
Did you notice how he placed Burger King in third and last place, behind McDonald’s and Wendy’s?
He said “I would think that’s their favorite food” as a blatant reference to “negroes”…doing his best to polarize the populace and start a race war. The biggest irony of them all being that many blacks voted for him.
The article continues: “…on Monday night, the photos began to roll out of Trump grinning behind a mahogany dining table arranged with silver trays bearing stacked boxes of Filet-o-Fishes and Quarter Pounders, and McNuggets, and a few dozen of something in paper wrappers from Wendy’s, and piles of anonymous-looking salads, and a couple of pizzas, and Burger King fries that some hapless aides had decanted into paper cups bearing the Presidential seal.”
(Former President, dry-drunk Diet Coke addict and, yes, evil clown Donald Trump shilling for McDonald’s. Note purportedly-secret Illuminist “gesture of recognition”, also note red and white clown colors, and funny clown hair.)
Did you notice how the first three products are all McDonald’s? Did you notice how the corporations are in the same order as previous, with Burger King last?
Did you notice how the Big Mac was protected from mention?
Did you notice how the Burger King fries were slapped to last, after “anonymous-looking” salads, “a couple of” equally anonymous pizza’s?
The amazing thing about the con is that everyone refuses to believe that dry drunk and Diet Coke addict former President Donald Trump reads a teleprompter,
As dedicated practitioners of the false religion known as “Coincidence Theory”, they cannot conceive and refuse to believe that this is a scripted move by a scripted-clown asshole who is part of a larger “confidence game”.
I think he’s playing a Bad Cop, and is driving us toward something. I think its the long game for our new Communist Red Chinese overlords. Please recall that the Great White Brotherhood came out of China. Their HQ is said to be beneath the Gobi desert, which is in China.
In January 2019, in a signal demonstration of the downfall of the generational Satanist cartel, the Washington Post said “ - McDonald’s loses Big Mac trademark after legal battle with Irish chain”.
On January 30, 2019, xxlmag.com said “Drake Goes to McDonald’s, Gives Two Employees $10,000 Tips”
On January 31, 2019, insider.com said “McDonald’s says Drake gave 2 of its employees $100 tips, not $10,000 as was previously reported
It’s all an Op, in which generational Satanist co-Conspirators Drake and McDonald’s get the buzz and the publicity, and the retraction is seen by a fraction of those who read the first article.
I have exposed the duplicity of xxlmag.com by using what was known in the old days as “fact checking”.
We’re in the mess that we’re in as a society because practicing Coincidence theorists will say, without fail, “that’s a simple journalistic error.” That’s because many or most readers will grasp virtually any McDonald’s straw, no matter how thin, to remain off the hook of personal responsibility.
From July 15, 2019 to November 4, 2019, McDonald’s stock decreased by 11%, the third-worst stock on the entire exchange.
On October 22, 2019, an article whose source I did not document said “McDonald’s (MCD) earnings Q3 2019 fall short”.
From 2021 to 2022 the international organic food market is expected to increase by 14%, year-over-year, from $227.19 billion to $259.06 billion.
From 2020 to 2021, the organic food market in the U.S. increased by 2% , to $63B.
From 2021 to 2022 the international organic food market increased by 14%, year-over-year, from $227.19 billion to $259.06 billion.
On April 8, 2020, an article whose origin I didn’t record said “McDonald’s sales have plunged because of coronavirus”. Ah, the weaponized Chinese bat virus - is there anything that it can’t do?
Where “plunged” is general. It’s also a thinly-veiled reference to the fallen Lord Lucifer.
From 2020 to 2021, McDonald’s increased prices by 6%.
From 2021 to 2022, the 14% projected increase in the international organic foods market is 600% greater than the 2% increase in the organic food market in the U.S. from 2020 to 2021.
The sales of organic food are increasing exponentially, going forward in time.
From June 30, 2021 to June 30, 2022, McDonald’s net income decreased by 11.82% , year-over-year, to $6.081B.
In October 2021, npr.org said “Diet soda may prompt food cravings, especially in women and people with obesity”. That’s Mil-speak for “what is laughably called ‘diet’ soda’ made those people obese.”
The article goes on to say “It is precisely people with obesity who disproportionately suffer from a strong drive to eat high-calorie foods,” says Laura Schmidt, a professor of health policy at the University of California, San Francisco." Can you see how Ms. Schmidt is gymnastically avoiding the logical conclusion that drinking diet soda made those people unable to not eat in a gluttonous way?
In the first half of 2022, Burger King’s sales decreased by .5%, year-over-year.
In the 1st Quarter of 2022, U.S. sales of organic fresh produce increased by 4% In the 1st Quarter of 2022, year-over-year.
In the 1st Quarter of 2022, Pizza Hut’s sales decreased by 6%, year-over-year.
In the 1st Quarter of 2022, Popeye’s sales decreased by 4.6%, year-over-year, the chain’s fourth straight quarter of decreasing sales.
In the 1st Quarter of 2022, Domino’s sales decreased by 3.6%, year-over-year.
In the 1st Quarter of 2022, online and physical visits to fast food restaurants in the United States decreased by 2%, year-over-year.
In the 1st Quarter of 2022, McDonald’s increased prices by 8%, year-over-year.
In 2022, an undated article on querysprout.com, er, queried “Why Is McDonald’s So Cheap***?*** (10 Reasons Why)”. Unsurprisingly, none of them include “because price decrease either when demand decreases, or supply increases, or both”, and “because they are literally giving that shit away”.
In January 2022, organic produce was just 14% more expensive than it’s conventional counterpart. In June 2022, mashed.com widened its eyes to simulate honesty and questioned "Have Higher Food Costs Created A Shift Away From Organic Food?"
I have exposed the duplicity of mashed.com by using what was known in the old days as “fact checking”.
In January 2022, nextcity.org widened its eyes to simulate honesty and said "New Evidence Suggests That Seattle’s Soda Tax Is Working — and It’s Working Well".
In March 2022, foodnavigator.com lied baldfacedly and said “Sales growth of natural, organic products continues to drop”. Since we’re studying the subject in a scholarly way, we recalled that we just learned that, from 2021 to 2022 the international organic food market increased by 14%, year-over-year, from $227.19 billion to $259.06 billion.
I have exposed the duplicity of food navigator.com by using what was known in the old days as “fact checking”.
On March 21, 2022, farmpolicynews.illinois.edu’s Keith Good said “Global Food Crisis” Possible – “No Precedent Even Close to This Since World War II"
On July 8, 2022, bloomberg.com’s Lynda Mulvaney said “Food Commodity Prices Are Tumbling as Harvests Replenish Supplies
The cruel truth of the matter is that even a dedicated, internationally-networked cabal of bloodline-linked generational Satanists can no longer continue the price-fixing they’d implemented earlier in the year, given the flood tide of record crops being harvested in all the nations on Earth.
I have exposed the duplicity of the University of Illinois’ Keith Good by using what was known in the old days as “fact checking”.
In the 2nd Quarter of 2022, McDonald’s net income decreased by 46.47%, year-over-year.
In the 2nd Quarter of 2022, McDonald’s diluted earnings per share decreased by 46%.
In the 2nd Quarter of 2022, McDonald’s consolidated operating income decreased by 36% .
In the 2nd Quarter of 2022, McDonald’s international sales increased by 9.7%.
In the 2nd Quarter of 2022, McDonald’s revenue decreased by 2.88%, year-over-year.
In April 2022, McDonald’s customer traffic decreased by 2%.
In April 2022, McDonald’s increased their prices by 8%.
In April 2022, McDonald’s 8% price increase was 300% greater, or four times greater than the 2% increase in price that would have been required to offset the 2% decrease in customer traffic that month. Here we can see the truly Evil corporation turning the screws to its dwindling pool of remaining addicts in a way that would never be recommended at Harvard Business School.
It’s proof that Capitalism as it has been described to us does not, in fact, exist.
In April 2022, after Coca-Cola had already raised prices to juice their dwindling pool of remaining addicts, an article whose source I did not document said “Coca-Cola Co. considers additional price increases ahead of recession.”
Say what you will about them, only a literally-blood-drinking Illuminist could turn the screws to the franchise’s dwindling pool of remaining addicts in such a way.
In July 2022, prnewswire.com said “McDonald’s Reports Second Quarter 2022 Results”.
The article goes on to say “Global comparable sales increased nearly 10%, with growth across all segments”.
Wow, that’s exciting! But, wait…the article goes on to say “Consolidated operating income decreased 36% (30% in constant currencies). Diluted earnings per share was $1.60, a decrease of 46% (41% in constant currencies).” We’ve now learned that McDonald’s sales increased by nearly 10% in the 2nd Quarter of 2022 because they are literally giving that shit away. Or, more spectacular, still, they may be simply making up the “nearly 10%” number, because there’s no monetary data behind it.
I looked up a separate article on macro trends.net and learned that “McDonald’s net income for the quarter ending June 30, 2022 was $1.188B, a 46.47% decline year-over-year. McDonald’s net income for the twelve months ending June 30, 2022 was $6.081B, a 11.82% decline year-over-year.”
On July 27, 2022, directly in the face of customers trading up to more-expensive but higher-quality food, cnbc.com widened its eyes to simulate honesty and said “McDonald’s and Chipotle Mexican Grill are seeing customers trade down and visit less often as inflation pressures their budgets.”
Where “seeing customers trade down” walks it back a step from McDonald’s actually experiencing it.
Well, if that’s true, that people aren’t eating at McDonald’s and Chipotle because inflation is pressuring their budgets", then why does a restaurantdive.com article from April 29, 2022 read “McDonald’s hikes menu prices 8% as visits fall 1%”?
It’s not true. CNBC’s Amelia Lucas is lying bald-facedly. She’s using conscious deception while retaining the firmness of purpose that goes with complete honesty.
I have exposed her duplicity by using what was known in the old days as “fact checking”.
In July 2022, aldianews.com said “Research from Brand Keys, which measures customer loyalty, found that more people are opting for what the report called “quality food” at fast-casual eateries, as opposed to fast food, also known as Quick Service Restaurants. As McDonald’s sales drop, sales in companies like Chipotle, Qdoba and Five Guys are booming.”
Can you see how the uncredited author put "quality food’ in quotation marks, to call it into question?
For those unaware, Five Guys serves, wait for it, burgers, fries and sodas. Just they’re not weaponized, like McDeath’s are.
Jeff Miller, Libertyville, IL, November 29, 2022
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